LinkedIn unveils new AI features

LinkedIn, the Microsoft-owned professional networking platform, has announced a range of new AI features for its products, including recruiting, learning, marketing, and sales. The company said that the new features are powered by OpenAI technology and aim to make the platform more efficient and user-friendly.

One of the new features is a generative AI search for recruiters, which allows them to use more conversational and natural language queries to find the best candidates for their roles. For example, a recruiter can type “find me a senior software engineer who knows Python and has experience in cloud computing” and get relevant results. The feature also provides suggestions and feedback to help recruiters refine their searches.

LinkedIn Marketing also gets a new AI feature called Accelerate, which simplifies the process of creating and managing ad campaigns on the platform. Accelerate uses AI to optimize the ad budget, target audience, and creative elements based on the campaign objectives and performance. It also provides insights and suggestions to help marketers improve their campaigns.

Finally, LinkedIn Sales gets a new AI lead search and outreach tool, which helps salespeople find and connect with potential customers. The tool uses AI to analyze the user’s profile, network, and activity to generate a list of leads that match their criteria. It also helps them craft personalized messages and follow-ups based on the lead’s profile and behavior.

LinkedIn said that the new AI features are part of its vision to create a more intelligent and personalized platform for its users. The company said that it leverages OpenAI technology, such as GPT-3 and Codex, to power its AI features. OpenAI is a research organization that develops artificial intelligence systems that can perform a wide range of tasks across domains.

LinkedIn claims that it has more than 800 million members worldwide and that its products are used by millions of professionals every day. The company said that it hopes that the new AI features will help its users achieve their professional goals and aspirations.